Type "net worth of Victoria’s Secret" into Google and you’ll get numbers that don’t agree with each other. One site says $3.4 billion. Another says $6 billion. A third throws out $82 billion, which is just wrong. So let’s clear it up. As of June 2026, Victoria’s Secret & Co. is worth about $6.2 billion, going by what the stock market says the company is worth. That figure has been on a rollercoaster this past year, and the reasons why are worth a look.
Here’s the snapshot, then we’ll get into the details.
| Quick facts (June 2026) | Figure |
|---|---|
| Net worth (market value) | ~$6.2 billion |
| Stock ticker | VSXY (was VSCO until June 2, 2026) |
| 52-week share price range | $17.53 – $82.99 |
| Annual sales (FY2025) | $6.55 billion |
| Profit (FY2025) | $161 million |
| Employees | ~22,500 |
| Headquarters | Reynoldsburg, Ohio |
| Founded | 1977 (sold to Les Wexner in 1982) |
What "net worth" means for a company
A person’s net worth is what they own minus what they owe. For a public company like Victoria’s Secret, the closest version of that idea is market capitalization — the price of one share multiplied by how many shares exist. Right now that math lands near $6.2 billion.
Two other numbers help round out the picture. Book value is what the accountants say the company is worth on paper after subtracting its debts. Enterprise value goes a step further and asks what it would cost to buy the whole thing outright, debt included. For Victoria’s Secret that works out to roughly $6.9 billion, since the company owes about $2.85 billion and holds around $518 million in cash. When most people say the brand’s "net worth," though, they mean the market cap, so that’s the number we’ll lean on here.
Why the figure went haywire in 2026
The reason you’ll find such different valuations online is simple: the share price moved a lot. Over the past year the stock traded as low as $17.53 and as high as $82.99. Catch a snapshot of the company in the winter and you’d value it around $3.5 billion. Check again in June and it’s closer to $6.2 billion. Same company, very different price tag, a few months apart.
The stock also swapped its ticker symbol. It used to trade as VSCO; on June 2, 2026 it became VSXY. If you’ve been tracking the company on your brokerage app and the old symbol stopped working, that’s the reason.
Where Victoria’s Secret makes its money
For its 2025 fiscal year, the company brought in $6.55 billion in sales, up about 5% from the year before, and kept $161 million of that as profit (closer to $250 million once you strip out one-off costs). The revenue comes from a few places under one corporate roof:
- The main Victoria’s Secret line of bras, lingerie and sleepwear
- PINK, aimed at a younger, more casual shopper
- A growing beauty and fragrance business, which has quietly become one of its steadiest sellers
- Adore Me, an online-first underwear label it bought to get sharper at e-commerce
Money comes in through the mall stores, the company’s websites, and a web of franchise and wholesale deals worldwide. Around 22,500 people work there.
The $1 million sale that became a billion-dollar brand
This part of the story doesn’t get told enough. Victoria’s Secret didn’t start as a corporate giant. It started with a man who hated shopping for lingerie.
In 1977, a Stanford business graduate named Roy Raymond walked into a department store to buy something for his wife and left feeling humiliated by the harsh lighting and the staff. He figured other men felt the same. So he and his wife Gaye borrowed $80,000 — half from a bank, half from relatives — and opened a single shop at the Stanford Shopping Center in Palo Alto. They named it Victoria’s Secret, after Queen Victoria, to hint at old-fashioned respectability with something hidden underneath.
It caught on. The first store pulled in $500,000 in year one, helped by a mail-order catalog. By 1982 Raymond had a handful of stores and about $6 million in yearly sales, but he was running low on the cash he needed to grow. That year he sold the whole thing to Les Wexner, the founder of The Limited, for roughly $1 million.
Wexner spotted what Raymond had missed: the real customer wasn’t the embarrassed husband, it was the woman herself. He rebuilt the stores around female shoppers, kept the catalog going, and even printed a fake London address on it to borrow a little European polish while the actual head office sat in Columbus, Ohio. Inside five years he’d grown the chain to nearly 350 stores.
Raymond never shared in any of it. The brand he sold for $1 million went on to be worth billions, and after a run of later business failures, he died in 1993. It’s one of the more bittersweet origin stories in American retail.
The rough patch, and the comeback
For years Victoria’s Secret owned its category. At its height it held about 32% of the U.S. lingerie market and its televised fashion show was appointment viewing. Then the ground shifted. Shoppers started rewarding brands that put comfort and a wider range of bodies ahead of the runway-angel look, and Victoria’s Secret was slow to react. By 2024 its slice of the U.S. market had slipped to around 22%.
The run that pushed the stock to record highs in 2026 followed several quarters of steadier numbers. Early in fiscal 2026 the company beat Wall Street’s expectations and raised its forecast for the rest of the year, which is the kind of news that sends a share price climbing. For the full year, management is pointing to sales of about $6.85 to $6.95 billion and higher profit than last year.
Here’s a sign of how much has changed inside the company: its current CEO, Hillary Super, joined in 2024 from Savage X Fenty, one of the very brands that had been eating its lunch.
How it compares to Skims, Savage X Fenty and Aerie
A company’s worth makes more sense sitting next to its rivals. Where things stand in 2026:
- Skims, Kim Kardashian’s brand, raised money in late 2025 at a $5 billion valuation while doing around $1 billion in sales. It’s privately held, so that’s an investor price rather than a stock-market one. The striking part: Skims is valued close to Victoria’s Secret while selling a fraction of the product.
- Savage X Fenty, Rihanna’s label, was last valued near $1 billion on roughly $150 million in sales.
- Spanx sold to private-equity firm Blackstone at a $1.2 billion valuation back in 2021.
- Aerie, owned by American Eagle, doesn’t trade on its own, but it’s been one of the biggest reasons Victoria’s Secret lost ground with younger shoppers.
The pattern says a lot. Victoria’s Secret still sells far more than any of these challengers, yet the market pays up for growth and cultural buzz, which is how a brand like Skims can be worth about the same while selling so much less.
Is it actually a healthy business?
Mostly yes, with an asterisk. The company turns a profit, it’s growing sales again, and its beauty arm gives it a second engine beyond bras. The asterisk is debt: that roughly $2.85 billion it owes is worth watching, and part of every dollar earned goes toward paying it down. The market share it handed to Aerie, Skims and the rest won’t be easy to claw back, either.
What could move the number next
Since net worth follows the share price, this figure will keep changing. The things most likely to swing it:
- Whether sales keep climbing or flatten out
- How the beauty and PINK lines perform
- Whether the brand can hold onto younger shoppers instead of losing them to Aerie and Skims
- Any buyout chatter, since investors have circled the company before
Victoria’s Secret net worth, in one line
As of June 2026, Victoria’s Secret is worth about $6.2 billion by market value, on $6.55 billion in yearly sales. It’s a company that sold for $1 million in 1982, climbed to the top of its industry, lost a step to a wave of newer brands, and is now in the middle of a genuine comeback.
Frequently asked questions
What is the net worth of Victoria’s Secret in 2026?
About $6.2 billion, based on its stock-market value as of June 2026. The figure moves with the share price.
Is Victoria’s Secret publicly traded?
Yes. It trades on the New York Stock Exchange under the ticker VSXY, which replaced the old VSCO symbol in June 2026.
How much money does Victoria’s Secret make?
It reported $6.55 billion in sales for its 2025 fiscal year and expects $6.85–6.95 billion for 2026.
Who owns Victoria’s Secret?
Its shareholders. The company has run on its own since 2021, when it split off from L Brands, the former Limited.
How much did Victoria’s Secret originally sell for?
Founder Roy Raymond sold it to Les Wexner in 1982 for roughly $1 million.
Is Victoria’s Secret bigger than Skims?
By sales, yes, by several times over. By company value the two are surprisingly close, with Skims last valued near $5 billion.
All figures are based on publicly reported data as of June 2026 and will change as the market moves. This article is for general information and isn’t financial advice.