Business

Skims Net Worth 2026: How Kim Kardashian’s Shapewear Brand Hit $5 Billion

Skims net worth reached $5 billion in late 2025 after a $225 million Goldman Sachs round, and here's exactly how Kim Kardashian's shapewear brand got there.

The short answer: Skims net worth stands at $5 billion as of 2026. That figure was locked in on November 12, 2025, when the company closed a $225 million funding round led by Goldman Sachs Alternatives, with funds affiliated with BDT & MSD Partners joining in. Six years earlier, this was a shapewear startup with a seed valuation of roughly $17 million and a name so badly chosen it nearly killed the brand on day one.

How does a company selling nude-toned bodysuits become worth more than most century-old apparel houses? That’s the part worth understanding, because the Skims story is less about celebrity and more about execution than people give it credit for.

The $5 Billion Deal: What Actually Happened

Goldman Sachs doesn’t write $225 million checks for hype. The round valued Skims at $5 billion, up from the $4 billion mark it hit in July 2023 when Wellington Management led a $270 million Series C. In total, the company has raised over $900 million across its funding rounds since 2019.

Beat Cabiallavetta, who runs hybrid capital at Goldman Sachs Alternatives, called Skims a solutions-driven apparel innovator that keeps creating new product categories. Strip out the banker language and the logic is simple: Skims expected to cross $1 billion in net sales by the end of 2025, it’s already profitable, and it has two enormous growth engines (retail stores and international markets) that are barely switched on.

The money is earmarked for exactly those two things. Skims wants to become a predominantly physical retail business over the next several years, which is a wild statement from a brand that was born as a pure e-commerce play. As of the funding announcement it operated 18 owned US stores plus two franchise locations in Mexico. A 6,500 square foot Chicago flagship opened in February 2026, a permanent Dubai store landed at Mall of the Emirates in December 2025, and a 12,000 square foot London flagship on Regent Street is slated for summer 2026.

One more thing the raise quietly did: it pushed the IPO further out. More on that below.

Kim Kardashian Skims valuation growth concept with rising coin stacks and neutral shapewear fabric

How Skims Net Worth Went From $17 Million to $5 Billion

The valuation history reads like a growth chart most founders would frame on their wall. Here’s the full climb:

Date Valuation What drove it
2019 (seed) ~$16.8 million Launch round; sold out in 10 minutes
April 2021 $1.6 billion Pandemic loungewear boom
January 2022 $3.2 billion Valuation doubled in nine months
July 2023 $4 billion $270M Series C, Wellington Management
November 2025 $5 billion $225M round, Goldman Sachs Alternatives

Remember, this company almost face-planted at launch. Kim Kardashian originally named it Kimono Intimates in 2019, and the backlash over the appropriation of a Japanese cultural garment was immediate and brutal. She apologized, rebranded to Skims within weeks, and the relaunch generated over $2 million in profit with merchandise selling out in 10 minutes. The company claims it moved more than three million products in its first year.

Honestly, that early crisis response tells you more about why Skims works than any funding announcement does. Most celebrity brands would have dug in or quietly folded. Skims treated the mistake as a product recall and shipped a better version.

The revenue backs the valuation up, too. Sales went from roughly $145 million in 2020 to $500 million in 2022, then nearly $713 million in net sales in 2023, the year the company turned profitable. It hovered around $1 billion in 2024 and was expected to clear that threshold in 2025. For context on how strong those numbers are in this category, Victoria’s Secret is worth about $6.2 billion in 2026 while generating roughly six times Skims’ revenue. Investors are paying a massive premium for Skims’ growth rate and margins.

Kim Kardashian’s Stake: What She Actually Owns

Kardashian is co-founder and chief creative officer, and Forbes estimates she holds about a 35% stake, the largest individual position in the company. At a $5 billion valuation, that stake alone is worth around $1.75 billion, which is why her personal fortune (estimated at $1.7 billion overall by Forbes as of late 2025) is essentially a bet on this one company. The November round reportedly added roughly $200 million to her paper wealth in a single day.

The other founders matter more than the headlines suggest. Jens Grede, the Swedish entrepreneur who serves as CEO, runs the operation day to day. Emma Grede, co-founder and chief product officer, previously built Good American with Khloé Kardashian. Kanye West has been reported to hold a 5% stake from the early days. This was never a slap-a-name-on-it licensing deal; the Gredes built a real apparel operations machine underneath the fame.

And the fame does its job. Kardashian’s Instagram following turns product drops into events, and nearly 70% of Skims customers are millennials or Gen Z. Customer acquisition cost is the silent killer of DTC brands. Skims mostly doesn’t have one.

Modern minimalist fashion retail store interior with neutral toned clothing displays

The Growth Engines: Nike, Beauty, and Physical Retail

Three moves in 2025 reshaped what Skims even is as a company, and each one adds a layer to the valuation story.

NikeSKIMS is the big one. Announced in February 2025 and launched that September, the joint venture with Nike debuted with seven collections and 58 silhouettes of women’s activewear, later expanding to 65 silhouettes plus accessories. The Spring 2026 collection added the first NikeSKIMS footwear, the Rift Satin and Rift Mesh. Think about what this gives Skims: Nike’s global distribution across Europe, the Middle East, Australia, and Korea, plus instant credibility in a category where it now competes with Lululemon and Alo Yoga. Nike, for its part, gets a direct line to female consumers it has struggled to win.

Beauty came through acquisition. In March 2025, Skims bought SKKN by Kim, taking over Coty’s 20% stake and folding Kardashian’s skincare and beauty rights under one roof. A dedicated beauty and fragrance division launched under EVP Diarrha N’Diaye-Mbaye, with products rolling out through 2026. Beauty margins are famously better than apparel margins, so this is a deliberate profit play, not vanity.

Physical retail is the strategic bet I’d watch most closely. Skims opened its first permanent store in Washington DC’s Georgetown in 2024, and the expansion since has been aggressive: Miami, Austin, a Fifth Avenue flagship in New York, the Sunset Strip in LA, Chicago, Dubai, and London incoming. The company hired Robin Gendron, a former Michael Kors executive, as its first EMEA president to build out a regional warehouse and localized e-commerce. There’s also the NBA angle: since 2023, Skims has been the official underwear partner of the NBA, WNBA, and USA Basketball, which keeps the brand in front of an audience its Instagram reach doesn’t automatically cover: men.

Skims Net Worth vs Victoria’s Secret: The Comparison Everyone Makes

Here’s where it gets genuinely interesting. Victoria’s Secret, the brand that defined lingerie for three decades, sits at an enterprise value of roughly $6.2 billion in 2026 with annual revenue around $6 billion. Skims is valued at $5 billion on just over $1 billion in sales.

Read that again. The market is valuing each dollar of Skims revenue at roughly five times what it assigns to a dollar of Victoria’s Secret revenue.

Is that rational? Partly. Skims is growing fast while VS spent years shrinking. Skims is a private-market valuation set by investors buying the future; VS trades on public markets that price the present. And Skims built its brand on inclusive sizing (XXS to 5XL, nine skin-tone shades) at exactly the moment the old angel-wing fantasy stopped selling. I covered the full breakdown of  Victoria’s Secret net worth separately, and the two stories together are basically a before-and-after picture of the entire intimates industry.

My honest take: the gap says more about growth expectations than current reality. If Skims stumbles on its retail expansion, that premium compresses fast. Private valuations are promises. Public ones are report cards.

Will There Be a Skims IPO?

Eventually, almost certainly. Soon? Don’t hold your breath.

The company has been circling an IPO since at least late 2023, when Bloomberg reported it was weighing strategic options. It hired a CFO with investor relations experience and reportedly interviewed banks. Then the consumer IPO window mostly stayed shut through 2024 and 2025, and the Goldman round changed the math: with $225 million in fresh private capital, Skims can fund its store rollout and international push without rushing to list into a soft market.

Jens Grede has said the company deserves to be public “at some point” and that nobody has to decide right now. That’s exactly what a CEO says when the private money is cheap and plentiful. If you’re hoping to buy Skims stock, the realistic window is probably after the retail expansion proves itself, which puts a listing into 2027 or beyond. Verify current IPO chatter before you publish anything time-sensitive on this; it’s the one detail in this story that could change in a single news cycle.

Frequently asked questions

What is Skims net worth in 2026?
Skims is valued at $5 billion as of 2026, based on the $225 million funding round led by Goldman Sachs Alternatives that closed on November 12, 2025.

How much of Skims does Kim Kardashian own?
Forbes estimates Kardashian owns about 35% of Skims, making her the largest individual shareholder with a stake worth roughly $1.75 billion at the current valuation.

Is Skims profitable?
Yes. Skims turned profitable in 2023 on nearly $713 million in net sales and was projected to exceed $1 billion in net sales by the end of 2025.

Who owns Skims besides Kim Kardashian?
Co-founders Jens Grede (CEO) and Emma Grede hold significant stakes, Kanye West has been reported to own about 5%, and institutional investors include Goldman Sachs, Wellington Management, Thrive Capital, and BDT & MSD Partners.

Is Skims bigger than Victoria’s Secret?
By valuation they’re close ($5 billion vs roughly $6.2 billion), but Victoria’s Secret still generates about six times more revenue. Skims commands a far higher valuation multiple because of its growth rate.

When is the Skims IPO?
No date has been announced. The November 2025 funding round reduced the pressure to go public, and most analysts now expect a listing no earlier than 2027.

 

 

Whatever happens with the IPO, the Skims net worth trajectory from a $17 million seed to $5 billion in six years already makes it the fastest-built intimates brand in history. The next chapter gets decided in shopping malls, not on Instagram, and that’s a much harder game to win.

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